摩根·豪瑟爾是 The Collaborative Fund
的合夥人。他曾兩次獲得美國商業編輯與作家協會頒發的最佳商業獎，獲得《紐約時報》西德尼獎，並兩次入圍傑拉爾德·洛布傑出商業和金融新聞獎決賽。他和妻子以及兩個孩子住在西雅圖。
Morgan Housel is a partner at The Collaborative Fund. He is a
two-time winner of the Best in Business Award from the Society of
American Business Editors and Writers, winner of the New York Times
Sidney Award, and a two-time finalist for the Gerald Loeb Award for
Distinguished Business and Financial Journalism. He lives in Seattle
with his wife and two kids.
從國際暢銷書《金錢心理學》(THE PSYCHOLOGY OF MONEY)
的作者，帶來一個強大的新工具，解開人生中最具挑戰性的謎題之一。
From the author of the international blockbuster, THE PSYCHOLOGY OF
MONEY, a powerful new tool to unlock one of life's most challenging
puzzles.
太陽底下所有的投資計畫，充其量都只是基於對已知過去的系統性推斷，對未來可能發生的情況進行的明智推測。
Every investment plan under the sun is, at best, an informed
speculation of what may happen in the future, based on a systematic
extrapolation from the known past.
《始終如一》反轉了這一過程，邀請我們去識別那些永遠、永遠不會改變的事物。
Same as Ever reverses the process, inviting us to identify the many
things that never, ever change.
摩根·豪瑟爾以他一貫的活力，呈現了一堂關於優化風險、抓住機遇和過上最佳生活的大師課程。通過一系列引人入勝的故事和精辟的例子，他展示了我們如何利用對永恆不變的全新理解，去洞察未來，不是透過眯著眼睛努力看穿不確定的未來風景，而是回顧過去，放眼全局，將注意力集中在永遠的真理上。
With his usual elan, Morgan Housel presents a master class on
optimizing risk, seizing opportunity, and living your best life.
Through a sequence of engaging stories and pithy examples, he shows
how we can use our newfound grasp of the unchanging to see around
corners, not by squinting harder through the uncertain landscape of
the future, but by looking backwards, being more broad-sighted, and
focusing instead on what is permanently true.
通過這樣做，我們可以更好地預測重大事項，並取得更大的成功，不僅僅是財務上的舒適，更重要的是，過上充實的人生。
By doing so, we may better anticipate the big stuff, and achieve the
greatest success, not merely financial comforts, but most
importantly, a life well lived.
獲得對人類行為和永恆模式的寶貴見解。
Gain valuable insights into human behavior and timeless patterns.
透過不同的角度學習如何在瞬息萬變的世界中航行。
Learn how to navigate an ever-changing world through a different
lens.
了解歷史、社會和金融市場如何在重複行為的循環中運作。
Understand how history, society, and financial markets operate under
a cycle of repetitive behavior.
優化風險，抓住機遇，過上更好的生活。
Optimize risk and seize opportunities for a better life.
發現預測重大事件和取得更大成功的實用方法。
Discover practical ways to anticipate the big stuff and achieve
greater success.
欣賞複利和複利決策的力量。
Appreciate the power of compounding interest and compounding
decisions.
深入了解誘因及其對人類行為的影響。
Develop a better understanding of incentives and their influence on
human behavior.
從軼事和歷史參考中獲得寶貴的見解。
Gain valuable insights from anecdotes and historical references.
學習如何專注於永恆不變的事物，做出更好的決策。
Learn how to focus on what never changes to make better decisions.
透過引人入勝的故事體驗學習經濟學、心理學和個人理財的樂趣。
Experience the joy of learning about economics, psychology, and
personal finance through engaging storytelling.
"想要理解這個不斷變化的世界？從永恆不變的事物開始。這是摩根·豪瑟爾這本引人入勝、實用且極具娛樂性的書的驚人結論。"
—
亞瑟·C·布魯克斯，哈佛甘迺迪學院和哈佛商學院教授，以及《紐約時報》暢銷書作家
"Want to understand the changing world? Start with what stays the
same. That's the amazing conclusion of Morgan Housel's fascinating,
useful, and highly-entertaining book." — Arthur C. Brooks,
Professor, Harvard Kennedy School and Harvard Business School, and
New York Times bestselling author
"摩根·豪瑟爾再次做到了。《一如往常》充滿智慧和機智，豪瑟爾有一種獨特的技巧，可以選擇完美的、令人難忘的故事，來闡述關於金錢、人生、說故事、野心和滿足的永恒道理。這本小書包含了像圖書館一樣多的智慧。"
— 德雷克·湯普森，《大西洋月刊》
"Morgan Housel has done it again. Same As Ever brims with wisdom and
wit, and Housel has an ingenious way of selecting the perfect,
unforgettable story to drive home timeless lessons about money,
life, storytelling, ambition, and satisfaction. This little book
contains a library's worth of wisdom." — Derek Thompson, The
Atlantic
"這本書既深刻地發人深省，又幾乎讓人愛不釋手，而且非常重要。豪瑟爾解釋了為什麼我們命運的決定因素中有那麼多是隨機的，似乎是懸在一根線上——然而，也有一些放諸四海皆準的真理在幾個世紀以來始終如一。豪瑟爾所揭示的是如何找到這些真理。"
—
貝薩尼·麥克林，《房間裡最聰明的人》和《這裡的所有魔鬼》的暢銷合著者
"This book is both profoundly thoughtful, almost impossible to put
down, and really important. Housel explains how so much of what
determines our fate is random, seemingly hanging from a thread—and
yet, there are also universal truths that have stayed consistent
over centuries. What Housel shows is how to find them." — Bethany
McLean, bestselling coauthor of The Smartest Guys in the Room and
All the Devils are Here
"從一位傑出說故事者那里得到的改變人生的見解。"
"Life changing insights from a fantastic story teller."
—瑞安·霍利迪，《逆境即道路》和《每日爸爸》的暢銷書作家
—Ryan Holiday, bestselling author of The Obstacle is the Way and The
Daily Dad
"對任何想把歷史的後見之明變成他們當前先見之明的讀者來說，這本書必讀。"
"A must read for anyone who wants to turn history's hindsight into
their current foresight."
— 謝恩·帕里什，Farnam Street 創始人，《清晰思考》作者
— Shane Parrish, founder of Farnam Street and author of Clear
Thinking
"這些觀念，你越早理解，你就會越早開始過上更加富足和有意義的生活。"
"Concepts that, the sooner you get them, the sooner you'll start
living a richer and more rewarding life."
—
史考特·蓋洛韋，紐約大學斯特恩商學院市場營銷教授，《漂流》暢銷書作者
— Scott Galloway, Professor of Marketing at NYU Stern and
bestselling author of Adrift
《永遠如常》是由摩根·豪瑟爾 (Morgan Housel)
撰寫的一本強而有力的洞察性書籍，探討塑造我們生活和周圍世界的不變模式和原則。作者挑戰讀者超越未來持續變化的不確定性，專注於隨著時間推移始終保持不變的事物。
Same as Ever is a powerful and insightful book by Morgan Housel that
explores the timeless patterns and principles that shape our lives
and the world around us. The author challenges readers to look
beyond the constant changes and uncertainties of the future and
focus on what remains constant over time.
豪瑟爾透過引人入勝的故事和簡潔的例子，編織出引人入勝的敘述，說明理解這些不變的真理如何能帶來更充實、更成功的人生。他探討了風險、機會、幸福、誘因，以及複利的重要性，無論是在金錢方面還是在決策方面。
Housel weaves a compelling narrative through engaging stories and
pithy examples, demonstrating how understanding these unchanging
truths can lead to a more fulfilling and successful life. He
explores concepts such as risk, opportunity, happiness, incentives,
and the importance of compounding, both in terms of money and
decision-making.
本書對人類行為、金融市場以及在不斷變化的世界中航行的複雜性提供了獨特的觀點。它鼓勵讀者採用更歷史和長期的決策方法，而不是只專注於短期收益和預測。
The book provides a unique perspective on human behavior, financial
markets, and the complexities of navigating an ever-evolving world.
It encourages readers to embrace a more historical and long-term
approach to decision-making, rather than focusing solely on
short-term gains and predictions.
《永遠如常》是一本發人深省且實用的指南，為任何想要做出更好的決策、優化生活並取得長期成功的讀者提供寶貴的見解。
Same as Ever is a thought-provoking and practical guide that offers
valuable insights for anyone seeking to make better decisions,
optimize their lives, and achieve long-term success.
「摩根非常擅長解釋人性，以及我們思維在真實世界帶來的後果。這是一本非常令人愉快的書。」
"Morgan does a great job explaining human nature and real world
consequences of our thinking. Very enjoyable book to read."
「繼他傑出的《金錢心理學》（即使我 12
歲的兒子都喜歡這本書）之後，摩根·豪塞爾鼓勵我們多閱讀，並更深入地思考人類和歷史中那些永恆不變的事物。這樣的努力在商業、工作、投資和生活中都是有價值的。很棒的讀物！」
"In follow-up to his excellent Psychology of Money (a book even my
12 year old son loved), Morgan Housel challenges us to read more and
think deeper on the timeless things in humanity and history that
rarely change. Such an endeavor is valuable in business, in work, in
investing, as it is in life. Great read!"
「總體而言，這本書有一些不錯的想法，而且概念很好。關注那些不論時間、地點或人事物都保持不變的事物。許多章節提供了良好的建議和價值。思考隨著時間推移保持不變的事物，是促進長期思考的好方法。」
"Overall this book has some good ideas and the concept is a good
one. Focus on things that stay the same regardless of the time place
or people. Many of the chapters offer good advice and value.
Thinking about what stays the same over time is a good way to
facilitate long term thinking."
「我擁有精裝本，共 203 頁，不包括參考文獻和註腳。本書共有 24
章，沒有編號，因此章節相當短。本書寫得很好，很容易閱讀。許多永恆不變的事物就是人性。我的個人反省，是如何將這些章節應用到自身，從中獲得智慧。作者以一個個人故事開頭，描述某個早晨和兩個朋友去滑雪，然後下午決定不去和他們一起滑雪。他的朋友們在當天下午遭遇雪崩身亡。如果他答應繼續滑雪，他幾乎肯定也會和他們一起喪生。為什麼他決定不去滑雪？他不知道。他以這個事件為起點，開始探討風險。風險是你看不見的。然後，本書探討了快樂，因為許多風險都是不可預測的。在作者看來，降低期望值會帶來更多快樂。他提出了一個很好的論點。本書從一個主題轉到另一個主題。它探討了複利和複雜決策的力量。好的決定會帶來好的結果。它探討了誘因。許多人類行為可以透過了解人類行為者所受的誘因來預測。有時候是『追隨金錢』，有時候只是『融入』。根據我的經驗，理解財務誘因對於預測我所接觸的人的行動非常有幫助。作者以我越來越認為最重要的觀察結果作為結尾
-
人們是他們所經歷環境的產物。人們會意見不一，而且在很多情況下會意見不一，因為他們的人生經歷不同。對一個人來說顯而易見的事情，對另一個人來說卻不顯而易見，因為他們沒有相同的生命經驗。他指出『傷口會癒合，疤痕會留下』。本書以一系列問題作為結尾，這些問題可以讓讀者提出，而不是作者的結論。我試著問自己這些問題，以便更好地了解如何閱讀『永恆不變的事物』，這樣我就不會被蒙在鼓裡。如果你對這個主題感興趣，我強烈推薦這本書。它提供短暫的智慧片段，我打算將它們應用到我的生活中。」
"I have the hardback which is 203 pages, not including credits and
footnotes. The book has 24 chapters that are unnumbered, so the
chapters are fairly short. The book is well-written and an easy
read. Much of what never changes is human nature. The wisdom arose
from my personal examination of how each of these chapters applied
to me. The author starts with a personal story about snow skiing
with two friends one morning and then deciding not to ski with them
that afternoon. His friends were killed in a snow slide that
afternoon. If he had said yes to more skiing he would have almost
certainly died with them. Why did he decide not to ski? He has no
idea. He takes this event and begins to look at risk. Risk is what
you don't see. The book then looks at happiness since much of risk
is unpredictable. Keeping expectations low leads to more happiness
in the author's opinion. He makes a good case. The book moves from
one topic to the next. It looks at the power of compounding interest
and compounding decisions. Good decisions lead to good outcomes. It
looks at incentives. Much human behavior can be forecast by knowing
the incentives that the human actors are subject to. Sometimes it's
"follow the money" and sometimes it's just "fitting in." In my
experience, understanding the financial incentives goes a long way
to predicting the actions of the people I'm dealing with. The author
ends with what I increasingly think is the most important
observation - people are a product of their experienced environment.
People will disagree, and they will, in many cases because their
life experiences differ. What seems obvious to one is not to another
because they haven't had the same life experiences. He notes that
"Wounds heal, Scars last." The book finishes with a series of
questions that the reader can ask rather than a series of the
author's conclusions. I'm trying to ask these questions of myself to
better understand how to read "what never changes" so I don't get
blindsided. If the subject interests you, I highly recommend the
book. It gives short bursts of wisdom that I intend to try to apply
to my life."
「這本書的內容很重要。它展現了清晰的思維和想法，以及關於世界運作方式的堅實論點。唯一的缺點是它寫得不夠流暢。它不是一本讓人愛不釋手的書。不過，我還是很推薦它。」
"The content of the book is important. It shows clear thinking and
ideas and solid thesis on why the world works the way it does. The
only but is that is not written in a fluid way. It was not a page
turner. Very recommendable anyways."
「作為一名專注於策略規劃的商業顧問，我認為世界在正確的時間範圍內是可以預測和預見的。我閱讀這本書的原因是，我一直在尋找他人的經驗教訓，並對獲得另一種觀點感興趣。這本書顯然沒有達到我期待的結果。作者使用基於極端事件和洞察力的軼事評論來支持他的許多陳述。以下是他這本書結尾附近的一段話，非常精準地概括了這本書的設計：『十年前，我設定了一個目標，要多讀歷史，少讀預測。這是我人生中最有啟發性的改變之一。諷刺的是，我讀的歷史越多，我對未來的把握就越強。當你專注於永恆不變的事物時，你就不會再試圖預測不確定的事件，而是花更多時間理解永恆的行為。希望這本書能讓你走上這條道路。』這本書並不好，有一些值得提醒的洞察力，但其中一些洞察力並不準確，而是由極端事件支持。的確，這件事發生了，但它發生的可能性只有約
1%。如果你想找一本輕松、類似羅伯特·格林的書，裡面只有少量可操作的知識，大量的心理學知識，以及少量的商業頭腦；這本書可能適合你。如果你想尋找如何預測未來的方法，請先看看其他地方。」
"As a business consultant focused on strategic planning, I see the
world as predictable and foreseeable within the right time horizon.
The reason I read this book is that 8 am always looking to learn
from others experiences and interested in gaining another
perspective. This book clearly failed to deliver that desired
outcome. The author uses anecdotal comments based on extreme events
and insights to support many of his statements. This is his quote
near the end of the book which pretty well sums the books design. “A
decade ago I made a goal to read more history and fewer forecasts.
It was one of the most enlightening changes of my life. And the
irony is that the more history I read, the more comfortable I became
with the future. When you focus on what never changes, you stop
trying to predict uncertain events and spend more time understanding
timeless behavior. Hopefully this book nudged you down that path.”
It's not a terrible book and there are many insights that are worth
being reminded of but some of the insights are not accurate but
supported by extreme events. Yes, it happened but the likelihood of
it occurring is around 1%. If you are interested in a light, Robert
Greene like book with little actionable knowledge, heavy on
psychology and light on business acumen; this book could be for you.
If you are looking for how to anticipate the future, look elsewhere
first."
「很棒的書。我喜歡這位作者的兩本書。充滿了相關、有用的信息。清晰易懂，而且容易閱讀。期待他的下一本書。」
"Fantastic book. Love both of this author's books. Full of
pertinent, useful information. Clear and easy to understand and
read. Can't wait for the next one."
「這本書概述了生活中非常相關的提醒，這些提醒很容易閱讀，但很難記住。很棒的書，而且非常容易閱讀。」
"This book outlines very pertinent reminders for life that are easy
to read but hard to remember. Great book and very easy to read"
「摩根是一位技藝精湛的故事講述者。感謝他花費時間不僅挖掘了許多具有更深層含義的故事，還將它們歸類到特定的類別中，例如：悲觀主義和樂觀主義需要共存……
」
"Morgan is a masterful storyteller. Appreciate the time he's put
into not only unearthing so many stories that have deeper meaning,
but also classifying them into a specific bucket such as: pessimism
and optimism need to coexist..."
可供選擇的書籍格式：精裝本、平裝本、Kindle、有聲書
Available Book format: Hardcover, Paperback, Kindle, Audiobook
頁數：240
Number of pages: 240
平裝本的現價：$21.48
curent price for paper book: $21.48
電子書的現價：$15.99
curent price for ebook: $15.99
出版商：Portfolio
publisher: Portfolio
出版日期：2023-11-07
publication date: 2023-11-07
ISBN：978-0593332702
ISBN: 978-0593332702
商品重量：12.8 盎司
Item Weight: 12.8 ounces
尺寸：6.19 x 0.9 x 9.27 英寸
Dimensions: 6.19 x 0.9 x 9.27 inches
「想要理解這個瞬息萬變的世界？從永恆不變的事物開始。這正是摩根·豪瑟爾這本引人入勝、實用且極富娛樂性的著作的驚人結論。」——亞瑟·C·布魯克斯(Arthur
C. Brooks)，哈佛甘迺迪學院(Harvard Kennedy
School)和哈佛商學院(Harvard Business
School)教授，以及《紐約時報》(New York
Times)暢銷書作家從國際暢銷書《金錢心理學》(THE PSYCHOLOGY OF MONEY)
的作者，帶來一個強大的新工具，解開人生中最具挑戰性的謎題之一。太陽底下所有的投資計畫，充其量都只是基於對已知過去的系統性推斷，對未來可能發生的情況進行的明智推測。《始終如一》反轉了這一過程，邀請我們去識別那些永遠、永遠不會改變的事物。摩根·豪瑟爾以他一貫的活力，呈現了一堂關於優化風險、抓住機遇和過上最佳生活的大師課程。通過一系列引人入勝的故事和精辟的例子，他展示了我們如何利用對永恆不變的全新理解，去洞察未來，不是透過眯著眼睛努力看穿不確定的未來風景，而是回顧過去，放眼全局，將注意力集中在永遠的真理上。通過這樣做，我們可以更好地預測重大事項，並取得更大的成功，不僅僅是財務上的舒適，更重要的是，過上充實的人生。
“Want to understand the changing world? Start with what stays the
same. That’s the amazing conclusion of Morgan Housel’s fascinating,
useful, and highly-entertaining book.” — Arthur C. Brooks,
Professor, Harvard Kennedy School and Harvard Business School, and
#1 New York Times bestselling authorFrom the author of the
international blockbuster, THE PSYCHOLOGY OF MONEY, a powerful new
tool to unlock one of life’s most challenging puzzles.Every
investment plan under the sun is, at best, an informed speculation
of what may happen in the future, based on a systematic
extrapolation from the known past.Same as Ever reverses the
process, inviting us to identify the many things that never, ever
change.With his usual elan, Morgan Housel presents a master class on
optimizing risk, seizing opportunity, and living your best life.
Through a sequence of engaging stories and pithy examples, he shows
how we can use our...
